Website Case Study – Glencoe Marathon
An exciting website for an extremely exciting new event! The fantastic WildFox Events approached Sunstar Creative to build a website for The Glencoe Marathon, a new extreme running event; not for the faint-hearted. This is no ordinary marathon. It covers some of the roughest and …
What Do You Expect From Your Website?
How easy is it for you to answer that question? I suspect on the face of it, probably quite easy. The answer is probably one or more of the following: With the exception of the third, who doesn’t want all of those things?!? I know …
Website Case Study – Island Farm Fresh
At the core of the brief for this website was to create a dynamic hub for this online farm directory, which included the website and social media platforms. Fundamental to the success of this project was the ‘ground up’ creation of a directory that drew …
Surviving Tough Economic Times: Part 2
Here is a question: What is a business? Why ask what appears to be such a simple, seemingly self-evident question? Well, I think it goes to the core of some of the major problems small businesses contend with on a daily basis. Much of the …
Small Businesses & Surviving In Tough Economic Times
It’s tough out there isn’t it? Really tough. Some might (rightly) say, really REALLY tough. Fine, we’ve established that fact (well, more asserted it but this isn’t an academic paper so let’s not be pedantic), now how do we move forward? How do businesses, both …
Inbound Marketing – A Refresher
Marketing has changed. Have you? If you’ve been on the home page of our site (if you haven’t, go there now, I’ll wait), you will have noticed one of the slides contains the above line. If you aren’t struck by the importance of those two …
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Figure-Ground Relationship
Elements are preceived as either figures (objects of focus) or ground (the rest of the perceptual field) The figure-ground relationship is one of several principles referred to as Gestalt principles of perceptions. It asserts that the human perceptual system separates stimuli into either figure or …
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Web Design & Colour theory
Colour is used in design to attract attention, group elements, indicate meaning and enhance aesthetics. Colour can make designs more visually interesting and aesthetic, and can reinforce the organization and meaning (often importance) of elements used in design. If applied improperly, colours can seriously harm …
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Web Design and Aesthetic-Usability Effect
Aesthetic website designs are perceived as easier to use than less-aesthetic designs The aesthetic usability effect describes the phenomenon in which people perceive more aesthetic designs as easier to use than less-aesthetic designs -whether they are or not. The effect has been observed in several …
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Web Design and the 80/20 Rule
A high percentage of effects in and large system (or website) are caused by a low percentage of variables.
Okay great. Now what does that mean for your website?
Well, let’s get a little bit more background on the rule first. Sound good? Great!
The 80/20 rule (also known as the Pareto principle) is observed in all systems including economics, management, quality control to name but a few but for our purposes I’m going to focus on user-interface design, which is really just a fancy way of describing what people see when they look at your website and how they get around that website based on the design and how the site functions.
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