Small Businesses & Surviving In Tough Economic Times
It’s tough out there isn’t it? Really tough. Some might (rightly) say, really REALLY tough. Fine, we’ve established that fact (well, more asserted it but this isn’t an academic paper so let’s not be pedantic), now how do we move forward? How do businesses, both …
Inbound Marketing – A Refresher
Marketing has changed. Have you? If you’ve been on the home page of our site (if you haven’t, go there now, I’ll wait), you will have noticed one of the slides contains the above line. If you aren’t struck by the importance of those two …
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Social Media Case Study: European Flooring
Last week I met with Zech Inkster from European Flooring in Victoria. He has recently (3 months ago) joined Twitter and has found it to be beneficial to his business. I wanted to interview Zech to find out what he’s doing that is bringing him …
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Accepting Facebook “Friends" For Business
When I started using Facebook it was only accessible to those of us with college/university email addresses. (That was 2005) So, you can imagine that my friend list was pretty limited at that point – to “pals” I went to school with (or had gone …
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Quick Stats – Business Value of Social Media
HubSpot is a great resource for social media education. If you’re passionate about marketing (for your own business or others’) then I definitely recommend reading their blog or subscribing to their eNewsletters. This morning I checked my email, and I found this presentation from HubSpot. …
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Social Media Revolution – 2
This is the redo of a video I often show to begin my social media seminars. Things are changing so fast in this industry that the redo will probably be out of date in a matter of weeks, but that’s the way it goes with …
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What the heck is foursquare?
Simple definition: a location-based game where you get points for “checking-in” at different locations (today I visited the grocery store, a coffee shop, a pet store, and a convenience store), and adding new locations to the map. You can “unlock” badges which then show up …
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Free Introductory Social Media Seminar
In April we’re starting our in-depth seminar series on how to use social media for your business at the Ambrosia Centre, and this is the appetizer to that. Some of the topics we’ll cover: Why Traditional Marketing is Losing its Appeal Inbound Marketing – What …
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The power of the Re-Tweet (RT)
One of the best things you can do when you first join the Twittersphere (and something you’ll continue to do regularly if you know the power it holds) is to re-tweet (RT) the tweets of others. (Read to the end of this article to see …
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